WHITE SULPHUR SPRINGS, W. Va. (Sept. 30, 2026) – Intersport today announced GoMart as the title sponsor of the 2026 GoMart Greenbrier Tip-Off, a nine-game men’s and women’s college basketball event scheduled for Nov. 13-22 inside Colonial Hall at The Greenbrier.

Opening-day action on Nov. 13, includes a women’s game featuring West Virginia and Northwestern, as well as a men’s matchup between Mississippi State and Xavier. The women’s schedule concludes Nov. 14, when Northwestern faces Appalachian State.

The six-team men’s River Division will take place Nov. 20 and 22. George Washington, Liberty, Rhode Island, Richmond, UAB and Western Kentucky will each play two games during a pair of tripleheaders.

“Basketball season in West Virginia is something special, and bringing some of the best college teams in the country to The Greenbrier makes it even better. Supporting the events that bring families, friends and fans together is what GoMart is all about. We’re proud to put our name on the GoMart Greenbrier Tip-Off, and we can’t wait to see Colonial Hall packed and loud this November,” said Ian Stewart, Marketing Director at GoMart.

“We are thrilled to welcome GoMart as the title sponsor of the 2026 Greenbrier Tip-Off,” said Mike Kline, Senior Vice President at Intersport. “For more than 50 years, GoMart has built a strong connection with communities throughout West Virginia and the surrounding region. Its local roots, loyal customer base and longstanding support of sports in the state make GoMart an ideal partner as we continue building the Greenbrier Tip-Off into a signature college basketball experience.”

Tickets are available now at GreenbrierTipOff.com, the official home for event and ticket information. Seating is limited inside Colonial Hall, and fans are encouraged to purchase early to ensure access to this one-of-a-kind basketball experience.

As the title partner for the GoMart Greenbrier Tip-Off, GoMart will receive prominent branding throughout the event, including on-court signage, media, and across various promotional platforms.

For additional information, to register for email alerts, and to follow future announcements, visit www.greenbriertipoff.com and follow Intersport Basketball on Twitter (X) and Instagram at @IntersportHoops.

About GoMart

Founded in 1971 in Gassaway, W. Va., where it remains headquartered, GoMart operates 123 convenience stores and travel plazas across West Virginia, Virginia and Ohio. Community is at the heart of how GoMart does business. It is the Official Convenience Store of West Virginia University Athletics, Marshall University Athletics and Fairmont State University Athletics, and it holds the naming rights to GoMart Ballpark in Charleston. Through Fueling the Future, its community giving initiative, GoMart invests in the kids, families and hometowns it serves, starting with a program that puts a free children’s book in the hands of every first grader in West Virginia. To find out more about GoMart, go to gomart.com or follow on Facebook, Instagram or X.