WHITE SULPHUR SPRINGS, W. Va. (Sept. 30, 2025) – Intersport, owner and operator of the Greenbrier Tip-Off, announced today that Skechers, The Comfort Technology Company®, is title partner of the Skechers Greenbrier Tip-Off, an early season college basketball event that features top men’s and women’s programs from around the country.

The second annual showcase is set to take place Nov. 14-23, featuring nine games during that span, inside Colonial Hall at The Greenbrier, one of America’s historic resort destinations that was founded in 1778.

Skechers will now serve as the title partner for two early season college basketball events owned and operated by Intersport. The partnership was first announced in June, with Skechers set to headline the Skechers Fort Myers Tip-Off, taking place Nov. 24-27 in Southwest Florida.

As part of its title partnership of the Greenbrier Tip-Off, Skechers will receive broad visibility across the event, including creative, in-venue signage, broadcast integrations and other brand engagement opportunities.

“The Skechers Greenbrier Tip-Off exemplifies our unwavering dedication to the sport and highlights the vital role college basketball plays in the athletic community,” said Ben Stewart, Skechers Vice President of Technical Performance. “We’re looking forward to bringing Skechers’ signature Comfort that Performs to one of the most dynamic early-season events in the college basketball calendar.”

“We’re proud to extend our relationship with Skechers and welcome them as title partner of the Skechers Greenbrier Tip-Off,” said Mark Starsiak, senior vice president at Intersport, which owns and operates the event. “We believe this event to be one of the next great early season showcase events, and Skechers commitment as title partner further solidifies that belief. We’re excited to continue working with Skechers to feature the best in college basketball in one of the country’s premium resort experiences.”

Tickets for the Skechers Greenbrier Tip-Off are now available at www.greenbriertipoff.com/tickets. The Nov. 14 West Virginia-Duke contest, the second women’s college basketball game at the resort, is already sold out and limited quantities remain for select games of the Tip-Off’s Mountain Division on Nov. 21 and 23.

To receive the latest email alerts regarding tournament news, ticket information and more, visit our website at www.greenbriertipoff.com and follow Intersport Basketball on Twitter (X) and Instagram at @IntersportHoops. Fans can also get behind-the-scenes access to Skechers Basketball product launches, athletes, and more by following @skechersbasketball on Instagram and TikTok.